Senior UX / UI Designer


Welcome to my portfolio website. I love creating user interfaces, positive customer experiences and mapping user journeys on the internet.

I am currently looking for a new role around Bristol, North Somerset or remote. Please get in touch.


About Martin

Web and usability design

I question everything. I want to know why someone might care about a product or website. I want to know their interests and motivations.

I am passionate about delivering good design with purposeful outcomes. I aim to engage users with positive digital experiences. I love concepting and designing solutions that deliver value for people, not interrupt them.

I have a BSc Degree in MediaLab Arts from the University of Plymouth.

DESIGN (Photoshop & Sketch)

UI (Post-its, Balsamiq, InVision)

UX / User Testing, Feedback

User Feedback Sessions & Analytics



Polecat Intelligence

2016 - October 2020

Lead UX Designer

Responsible for creating a great user experience within the company's products. Managing the interface design, wire-framing, user testing, product tours, product personalisation, quantifying engagement and user satisfaction with Intercom and user analytics.

Muddy Boots Software


Visual and UX Design Lead

Ensuring the consistent look and feel across the Greenlight Product range by continuously reviewing, testing and recommending ideas to improve the User Interface.



Senior Digital Designer

Responsible for the art direction of all digital projects. Design and layout of the E-commerce website, email design, marketing campaigns. (Admiral)


Lead Designer

Grew an in-house design team
responsible for the website design and email marketing campaigns. Including Homepage Redesign and Quote Process.

Freelance Web Designer


Bristol & South West

Contracts for various agencies and in-house teams. Designed and built Brunel Promotions website and supported marketing with emails campaigns and website re-design at Screwfix.

London Agencies


Web Designer

Designing websites and advertising campaigns at Dorling Kindersley, Icon MediaLab, Modem Media, Cisco Systems.


  • All
  • User Experience
  • Web design
  • email
Hub Homepage Testing

Hub Homepage Testing

RepVault Design

Confused Homepage

Confused Homepage Homepage redesign and A-B Testing


Wireframing & Mockups

Mockups are created in Balsamiq or Sketch and turned into click-thru's using InVision to test key concepts and layouts without the distractions of branding and cost of development.

Research | Test | Repeat

Understanding user behaviours, motivations and goals to build successful product experiences. Card sorting, A/B testing, user journeys, personas and analysis.

UI Design

User Interface design. Creating production ready visuals based on the wireframes. These are on brand and accurate as possible ready for development.


My go to CMS for creating client and community projects. I love stretching the capabilities with plugins and customising themes. Yes, even this site



To discuss a prospective project or role see my contact details below or send a message using the form.