With over 20 years commercial experience, I have witnessed many changes in technology and design trends in the online evolution. However one thing remains true, users should be at the heart of a design.
I am passionate about delivering good user centred designs that provide positive experiences.
I have a BSc Degree in MediaLab Arts from the University of Plymouth.
DESIGN (Photoshop, Balsamiq & Sketch)
UI (Post-its, Miro, InVision)
User Feedback Sessions & Analytics
HTML, CSS, CMS
GitHub, Heroku and GDS Toolkit
2016 - October 2020
Lead UX Designer
Responsible for creating a great user experience within the company's products. Managing the interface design, wire-framing, user testing, product tours, product personalisation, quantifying engagement and user satisfaction with Intercom and user analytics.
Muddy Boots Software
Visual and UX Design Lead
Ensuring the consistent look and feel across the Greenlight Product range by continuously reviewing, testing and recommending ideas to improve the User Interface.
Senior Digital Designer
Responsible for the art direction of all digital projects. Design and layout of the E-commerce website, email design, marketing campaigns.
Freelance Web Designer
Designing websites and advertising campaigns at Dorling Kindersley, Icon MediaLab, Modem Media, Cisco Systems.
Wireframing & Mockups
Mockups are created in Balsamiq or Sketch and turned into click-thru's using InVision to test key concepts and layouts without the distractions of branding and cost of development.
Research | Test | Repeat
Understanding user behaviours, motivations and goals to build successful product experiences. Card sorting, A/B testing, user journeys, personas and analysis.
User Interface design. Creating production ready visuals based on the wireframes. These are on brand and accurate as possible ready for development.
My favourite CMS for creating client and community projects. I love stretching the capabilities with plugins and customising themes. Including this web site.
Designer Lead at Open Food Network
Martin was my Senior when I started my first design role at Confused.com. A fantastic and relatable manager with an inspiring and clear approach to design projects and the communication and stakeholder management involved. I learn't some of the best ways to develop, present and manage projects through Martins examples and guidance.
UI/UX Designer at Bud Systems
I've had the privilege of working with and managed by Martin. He truly understands brand and how to best use it effectively in the digital space. Martin is hardworking, forward thinking, shows great attention to detail and a great teamplayer. Most of all Martin is a genuinely lovely guy. He would be a fantastic asset to any design/digital team
Art Director at Immersive Labs
I reported into Martin whilst at Healthspan and during that time found him to be controlled and professional under pressure, offering solid creative solutions for all aspects of the company. More importantly he was a pleasure to work with and I still enjoy speaking to him outside of the work environment.