Web and usability design
I have been creating things and putting them online for over twenty years. This includes websites, banner campaigns, e-commerce sites and online applications.
I have a conceptual mind, an eye for design and good technical knowledge. In my work usability is the driving focus.
I have a BSc Degree in MediaLab Arts from the University of Plymouth.
DESIGN (Photoshop & Sketch)
UX (Post-its, Balsamiq, InVision)
Personalisation & User Analytics
HTML & CSS
2016 - present
Director of UX Design
Responsible for the users journey and experience in the product From wireframes, user testing, product tours, product personalisation, quantifying engagement and user satisfaction via Intercom and user analytics.
Muddy Boots Software
Visual and UX Design Lead
Ensuring the consistent look and feel across the Greenlight Product range by continuously reviewing, testing and recommending ideas to improve the User Interface.
Senior Digital Designer
Responsible for the art direction of all digital projects. Design and layout of the E-commerce website, email design, marketing campaigns.
Built an in-house design team
responsible for the website design and email marketing campaigns.
Freelance Web Designer
Bristol & South West
Contracts for various agencies and in-house teams including SoVision, New Media Maze, TRA, Add Momentum, Brunel Promotions, Screwfix.
Designing websites and advertising campaigns at Dorling Kindersley, Icon MediaLab, Modem Media, Cisco Systems.
Wireframing & Mockups
Sketches created in Balsamiq or Sketch are turned into click-thru's using InVision to test key concepts and layouts without the distractions of branding and the high cost of development..
Research | Test | Repeat
Understanding user behaviours, motivations and goals to build a successful product experience. A/B Split Testing, user tracking, user journeys, personas and analytics.
User Interface design. Creating production ready visuals based on the wireframes. These are on brand and accurate as possible ready for development.
My go to CMS for creating client and community projects. I love stretching the capabilities with plugins and customising themes. Yes, even this site
Lead Designer at Ushahidi
Martin was my Senior when I started my first design role at Confused.com. A fantastic and relatable manager with an inspiring and clear approach to design projects and the communication and stakeholder management involved. I learn't some of the best ways to develop, present and manage projects through Martins examples and guidance.
UI/UX Designer at Bud Systems
I've had the privilege of working with and managed by Martin. He truly understands brand and how to best use it effectively in the digital space. Martin is hardworking, forward thinking, shows great attention to detail and a great teamplayer. Most of all Martin is a genuinely lovely guy. He would be a fantastic asset to any design/digital team
Art Director at Immersive Labs
I reported into Martin whilst at Healthspan and during that time found him to be controlled and professional under pressure, offering solid creative solutions for all aspects of the company. More importantly he was a pleasure to work with and I still enjoy speaking to him outside of the work environment.