Weight-Away was a portion-controlled meal plan to encourage weight loss. The site was launched to sell the product, educate customers about healthy eating as well as support and manage subscriptions.
I designed and created wire-frames for each key page of the site in order to map the customer journeys and determine the key stages of the ordering process. Then working alongside the Creative Director I produced visuals in Photoshop for each of the pages.
These welcome emails are part of a triggered campaign. When users sign up to the weight-away hampers they automatically receive a series of emails over the forthcoming weeks and months. As well as offering information about the product and service they are designed to provide support and advice to encourage customers to stick with the campaign and help tailor the hampers to their tastes.
These emails were designed to reflect the packet design, company branding and make the food as inviting as possible. Coupled with this design challenge was the importance of creating simple template that could be easily updated and sent regularly.