Weight-Away from was a portion-controlled meal plan to encourage weight loss. The website site launched to sell the product, educate customers about healthy eating and support and manage subscriptions.
My core responsibilities:
- Designing and building html emails campaigns, banner animations and web promotions.
- Redesign of mobile friendly site initial sketches, usability studies, prototyping.
- Reduced workload by designing templated emails and behavioural triggered emails.
I designed and created wire-frames for each key page of the site in order to map the customer journeys and determine the key stages of the ordering process. Working alongside the Creative Director, I produced visuals in Photoshop for each of the pages.
These formed part of a triggered email campaign. When a user signs up to the Weight-Away hampers they automatically receive a series of emails offering information about the product and provided support and advice . Emails were designed to reflect the packet design, company branding and make the food as inviting as possible.