Weight-Away – online branding

At Healthspan I was responsible for the online branding of the Weight-Away e-commerce website and email campaign.

Weight-Away from Healthspan was a portion-controlled meal plan to encourage weight loss. The website site launched to sell the product, educate customers  about healthy eating and support and manage subscriptions.

I designed and created wire-frames for each key page of the site in order to map the customer journeys and determine the key stages of the ordering process.  Working alongside the Creative Director, I produced visuals in Photoshop for each of the pages.

These formed part of a triggered email campaign. When a user signs up to the Weight-Away hampers they automatically receive a series of emails offering information about the product and provided support and advice . Emails were designed to reflect the packet design, company branding and make the food as inviting as possible.