Sony PlayStation

For IconMediaLab I was asked to work on a pitch for the Sony PlayStation website. Sony’s old website required a refresh to promote the PlayStation 2 console. The new site was to appeal to girls as well as boys and coincide with the launch of the PS2. A complete breakaway from the existing PS1 website which was dark, dated and unappealing to anyone other than teenage boys.

I compiled a critique of the existing website and produced a couple of simple designs to illustrate my ideas based on my findings. Below is the conclusion from the site critique along with a couple of the screen designs.

Looking at the Sony PlayStation site there is no evidence of this ‘gaming revolution’. There is no reference to this ‘new gaming’ genre, and no reference in terms of style/look and feel to the designers republic or club culture. The whole site looks like an assortment of objects thrown together with frustratingly little in the way of functionality or content.

Little consideration to modem users, even on a 56k modem the site takes a long time to render.In short the PlayStation site needs not only a face lift and a re-launch but an entirely new concept and direction that reflects the brand values and conveys the marketing and advertising objectives.. There isn’t a better time to rethink the site especially in light of the imminent launch of the PlayStation 2 in early 2000.

The pitch was successful and IconMediaLab won the contract to redesign the new website.