Healthspan TV Campaign
Healthspan created a television advert with Felicity Kendal to build trust and increase brand awareness. The key areas for this design were a homepage design, TV campaign page layout, and an HTML email design. These needed to fit into the existing Sitecore template which was very restrictive. It also had to fit within the existing brand guidelines which the creative director was, quite rightly, very precious about.
This needed to reflect this TV campaign creatively and convey the key messages of trust and that Healthspan help customers make the right choice. Stills were used from the TV shoot to create a homepage banner and a couple of further banners were designed to promote the reasons to buy from Healthspan and the ways to contact the company. This was done to convey trust and quoted data from a recent marketing survey.
This showed the full length TV advert and further videos about the making of the advert and Yoga. Plus a list of key content on the site and links to key products.
These emails were sent out to existing customers to create a bit of hype before the first TV advert went live. This was done by linking to a sneak preview of the advert and the key points of the marketing campaign.