Coke Zone Email build

The challenge

These series of emails were designed for Coca-Cola to promote Coke Zone.  Coke Zone allowed members to collect points from Coke , Diet Coke and Coke Zero packs and redeem them for rewards and prize draws.  A series of 5 emails were designed to display the users current points balance and highlight some of the great prizes on offer.

Flourish was tasked with encouraging greater engagement with Cokezone from its members.

These emails were designed at Flourish in Bristol and are probably the hardest email build i have ever faced. They are very graphic heavy with many textures and details which required me to carefully stripping down to ensure the html code was clean and of a high standard. They design had to render correctly in all email clients and all web browsers.

They were a real challenge to build and a fair amount of refining was done to evolve them from photoshop designs to working emails. In the end i was able to use Litmus Builder to preview the designs in the main browser clients before sending it. This ensured the design rendered correctly for every email recipient, regardless of their device.

They were successful, the emails helped Flourish achieve 86increase in CPR.

Click on the buttons below to see the final HTML build for each email design.


Email 1 Email 2 Email 3 Email 4