MuddyBoots Software

I was Head of UX Design at MuddyBoots Software for 3 years. During this period the most important projects I worked on was Dashboard Designs, Email Branding and the Single Sign-in pages.

Dashboard Designs

Muddy Boots software ‘Quality Control’ is a web and mobile-based tool used by Supermarkets suppliers and manufacturers to schedule and manage product quality specifications, product and facility checks and assessments.

The previous homepage was a list of assessments available to the user. These reports illustrate the quality of the supply chain and identify problem areas.  However the list interface is not very welcoming and the initial screens do not help to ease the user into the product offerings.

I devised a method of consulting with users on what they wanted on a homepage and discussed initial ideas with them face to face rather than second guessing. After consulting with users i found that they often wanted to see to the same report to find the latest figures which they copied and pasted into an email or imported into excel to create a graph of the results

These screens show my ideas for a new customisable tiled dashboard that helps provide users with a clear visual overview of their data on the homepage. It enables them to easily identify problem areas and see changes in values over previous weeks or different providers without running reports. Users are able to view Tiles of data drill down to reports and customise the tiles from a preselected list.


Email Branding – Nobody checks their spam folders
With a growing number of clients Muddy Boots relied more on email to communicate with customers. I created a branded template for Marketing to communicate product updates and features with the clients. These needed to be eye catching and on brand but also simple to create and get through the spam traps within email clients.  Nobody checks their spam folder!


These evolved as the product grew. From simple introduction screens to useful dashboards that gave an all-up view of changes since the previous login.
The process involved observing usage habits either through analytics and shadowing users at their own place of work. Then prioritising the useful and frequently used activities onto a start up screen.  Testing was done to small groups of ‘power-users’ and feedback was received via Intercom.

I was responsible for the design and usability of the company’s suite of products. Each product needed a similar look and feel but often the individual teams designed what they thought looked best. The style guide was created online with code snippets too which ensured members of the separate teams were using the same design, style sheets and html snippets using Code pen to keep the look consistent across all the products.

I regularly ran meetings with the stakeholders to review product changes and ensure that the latest guidelines were being adhered to. This is a constant cycle ensuring that the guide develops as more product features are created.