Heading up the design team at Confused.com I was responsible for maintaining and refining the style guide and ensuring the Confused.com branding is consistent across the site and externally. Much of the work included a re-brand, redeveloping the quote process, producing Flash Banners for web marketing campaigns and Social Networking for both Confused.com and the mascot Cara.
The biggest project was the complete redesign of the company homepage. This result was a nine month process of design, development ,user testing, refining and optimising.
The process was very iterative. Initial ideas were written on post it notes before being refined to a core selection. These were then card sorted for priority. Next a number of layout combinations were sketched up in Balsamiq and then coded. Each one was A-B tested alongside the existing homepage using a small percentage of the traffic initially just 1%. This was increased to 5% 10% 25% up to 100% as each iteration was more successful than the original.
- Post it notes and Sharpie
- Card Sorting
- Dreamweaver HTML
- User Testing