Benadryl Sitemap

For the TRA in Bath I was tasked to redesign the structure and layout of the Benadryl allergy advice microsite.

The existing layout was overly complicated and confusing for the user. I was asked to look at the user journey to improve the structure and navigation accordingly.

I created a wire-frame document with the proposed layout and structure of each page coupled with page scamps and Photoshop mock-ups. The solution shortened user journeys and enabled users to find a goal and the company products more quickly.

Benadryl Wireframe