Date : April 20, 2012
Back in 2014 I was lucky enough to be involved in a photography exhibition project for Admiral Insurance. The company’s brand new office building was being constructed ready for 2015 and a local artist has been commissioned to decorate the wooden construction hoardings.
These large boards would run around the perimeter of the site containing key words about Cardiff made from photographs taken by myself and the 19 others on the workshop.
As a result, I was conscious of providing photos with a number of different colours and textures. A close-up shot would work much better than a panoramic view which would be lost in the final montage. Instead i took plenty of close up shots, particularly of textures such as grass, metal, concrete along with some wide landscape shots of Cardiff bay.
These contrasting images worked well for the final piece. Many words were constructed from these photos on a number of boards around the site. The installation was seen in the city centre for two years and my name was credited along the bottom.
It was an exciting project and a bit like having a 2 year pop-up photography exhibition. More about the new Admiral building can be found here.